Split
Split was created with the idea of simplifying something that often becomes a headache: splitting expenses among friends. Its goal is straightforward — to make the process faster, fairer, and free of awkwardness.
The main challenge was translating an everyday social and practical problem into a light and intuitive digital experience. The objective was to design an interface that clearly shows who paid, who still needs to pay, and how much each person owes, ensuring a fair and transparent split that everyone can easily track.
The result is an app with a clear user flow, a clean visual language, and a cohesive design system, all crafted to make settling expenses simpler and hassle-free.
Project developed as part of the Digital Product Design Foundation course at Aprender Design in 2025 by Juliana Sakamoto, Olivia Ometto, Pedro Mantovani, Renata Valentini, and Ricardo Ventura.
Hyper Island: BR Website
In 2023, Hyper Island went through a global rebrand, which meant the Brazilian unit's website also needed to be adapted to the new visual identity. I was part of the team responsible for that redesign.
Hyper Island's global website was designed for a mostly student-facing audience, with a more expressive UI and a strong presence of orange, the accent color of the new identity. In Brazil, however, our main audience is businesses, who expect a more sober brand experience. We needed an interface that communicated professionalism without losing the brand's identity, using orange as a supporting color rather than the protagonist.
To get there, we started with a benchmark of competitors and B2B market references, followed by wireframes for every page on the site, prioritizing the information our Brazilian target audience needed to find first. From there, we built the UI with a focus on minimalism, defining strategic focal points for the use of orange, such as CTAs and key highlights, while keeping the rest of the palette more neutral. The result was a site aligned with the new global identity, but with a more sober tone geared toward the B2B context.
____
Recently, I went back to this project for my portfolio and asked myself how I would take this homepage further today, with everything I've learned since. It's worth being clear that this is a personal exploration, not something implemented on the live site, but a way to show my thought process and growth as a designer, starting from real work.
The first change was in the hero: I replaced the static image at the top with a video compiling real moments from Hyper Island's deliveries, reinforcing a sense of immersion from the very first interaction with the brand, going beyond illustrating the experience to actually conveying it. I also revised the page's grid structure, making the composition leaner and more consistent across blocks and reducing visual clutter. I resized the buttons to reinforce affordance, meaning making them visibly clickable, and to clarify the hierarchy of actions on the page. I further refined the font weights and sizes across headings, subheadings, and body text, better guiding the user's reading flow through the page, and increased the spacing between sections to make the reading experience more comfortable, reinforcing the clean look the brand had been pursuing since 2023.
As a result, the new version of the homepage became more dynamic, with a more immersive entry point and a smoother visual reading experience, keeping the clean essence pursued since the 2023 redesign, but taking it one step further.
Developed at Hyper Island during the period of 2023 & 2026
Hyper Island: Visual Design
When I joined Hyper Island, they had a visual identity in place — but one that wasn't being fully expressed across their materials. I stepped in to strengthen it, refining the design language across social media (examples: 01 & 02) and ebook layouts to bring more consistency and polish to the brand.
From the start, I was also responsible for creating new materials from scratch: the course certificate layout and a report called Real World Ready — a 40-discipline framework built around 4 premises for designing talent programs ready for a more flexible, connected, and plural future.
Developed at Hyper Island during the period of 2021 — 2022
Nubank: Basis of Design
Editorial design project for Nubank’s architectural guidelines document, developed based on materials provided by the SuperLimão architecture studio. The work required strict adherence to the bank’s brand guidelines, ensuring visual consistency and clarity throughout the organization of the content.
As a large-scale project (approximately 500 pages delivered over a month and a half), it was essential to balance complex technical content, ongoing feedback cycles, and tight deadlines while maintaining high graphic quality and readability across the entire document.
Project developed in collaboration with the SuperLimão architecture studio for Nubank in 2020.
Hanyauku: Travel Journal
This project explores the travel journal as both a graphic medium and a form of visual storytelling. Based on a journey through Namibia, it transforms personal records into creative material, investigating design as a bridge between memory, experience, and materiality.
The project unfolds through three publications: a photobook, a stamp book featuring local plants contrasted against glossy paper stock, and a small origami book that takes a more experimental approach through die-cuts and temperature data recorded from sunrise to sunset.
Throughout the journey, photographs, objects, and collected impressions became the foundation of the project. Rather than treating these materials solely as documentation, the goal was to explore their creative potential by experimenting with different formats, paper stocks, colors, and graphic interventions, ultimately constructing a narrative shaped by lived experience.
Individual final project for the Graphic Design postgraduate program at EBAC in 2019.